Advertising job likes and dislikes listening exercise

In this listening comprehension you will hear a woman speaking about what she likes and dislikes about her advertising industry job. Listen to what she says and decide whether the following statements are true or false. You will hear the listening twice. Try to listen without reading the listening transcript. After you have finished, check your answers below to see if you have answered the questions correctly. Listen to the selection. Advertising Job Quiz Her job is extremely diverse.She spends a lot of time on the phone.She telephones people to ask them survey questions.The most important thing is what people think.They can lose jobs if sales decrease.She enjoys the artistic nature of her job.Her best idea came when she was brainstorming.Brainstorming is done alone.One great idea alone can bring success.You can lose your job easily.What profession does she work in? Listening Transcript Well, everyday for me is different. I mean to say that some days I speak to clients for hours and hours, and try to convince them that our ideas are the best.   A lot of my time is spent on research. Well, we have to deal with all the viewing and readership figures. We make up our own surveys to discover what a cross section of people think. We dont just look at what people think, but because what really counts is: What sells the goods? The simple fact is that if we dont show a rise in sales we lose a customer.   The part I really enjoy is the creativity. Its funny really. I get ideas in the most peculiar places. The best idea I ever got was one time when I was sitting in the bath. I jumped out and wrote it down immediately. We also do what we call brainstorming. That is: pooling and sharing our ideas. And we get the best ideas this way. That is as a result of teamwork. I mean, alright, we depend on everybody being creative, and this often happens best when youre working alone. But without a good team, no campaign has a hope in hell of succeeding. A good agency is, in fact, a team of individuals who work well alone, but also together.   Hmmm, the drawbacks. Now, the biggest drawback of my work is that you stand or fall by your results. If you cant think of new ideas, or you make an expensive mistake then you get fired. And youre out of a job. Thats always worrying, I can tell you.   Quiz Answers True - Every day is different. She states Well, everyday for me is different.True - Sometimes she spends hours and hours on the phone with one client. She states, I speak to clients for hours and hours and try to convince them that our ideas our best.False - She does research on data they get from surveys. She states  A lot of my time is spent on research.False - Sales is the most important thing. She states  ... because what really counts is: What sells the goods?True - If sales dont rise, they can lose a customer. She states  The simple fact is that if we dont show a rise in sales we lose a customer.True - She really enjoys the creativity. She states  The party I really enjoy is the creativity.False -She was sitting in a bath. She states  The best idea I ever got was one time when I was sitting in the bath.  False - Brainstorming is when everybody gets together to come up with ideas.  She states  ... we call brainstorming. That is: pooling and sharing our ideas.Fals e - Teamwork is required for success. She states  A good agency is a team of individuals who work well alone, but also together.True - If you make a mistake you can get fired.  She states  If you make an expensive mistake then you get fired.  Advertising

The Holiday Cove Mitigation Plan - 906 Words

This Holiday Cove mitigation plan has been developed in concert with State and Federal organizations to ensure the safety and protection of personal property of its citizens. Funding for programs and specific mitigation methods will be shared among tax programs as well as outsourced grants and loans such as the Hazard Mitigation Grant Program (HMGP) (FEMA, 2016). Holiday Cove’s mitigation plan will include monitoring of appropriate land use restrictions, responsible building codes, hardening of life line resources, as well as protecting against tourism loss revenue through beach erosion prevention techniques. This plan has an emphasis on hurricane and flooding damage as history has indicated this is the highest natural hazard our location must plan for. Location Description Holiday Cove is a medium sized coastal community with a large metropolitan area. A majority of the citizens live within 5 miles of the beach in single family homes and commute inland for work. The main industry is tourism; a typical population increase of 10,000 visitors occurs during the summer months. Primary housing for tourism is high rise hotels/condo. The location of Holiday Cove limits available evacuation routes from the beach area. U. S. Highway 1 is a North – South route that evacuates to Interstate 95N. Lifeline resources include a Level 4 trauma center; electricity/water/ and sewage are all supported by the city operated publically owned utility company Holiday Cove ElectricalShow MoreRelatedFormulation of the Philippine National Tourism Development Plan 2011-201615214 Words   |  61 PagesPrioritizing Tourism Interventions in the SCDs - 6 - 3.2.1 Northern Philippines - 7 - 3.2.2 Central Philippines - 7 - 3.2.3 Southern Philippines - 8 - 3.2.4 Implications For Setting Development Priorities - 8 - Introduction Although previous tourism plans had tried to focus destination development and marketing on a few selected priority tourism destinations, these have generally been unsuccessful and slow to develop, while leaving many stakeholders largely excluded. As a result, the destination and

The Market For Soft Drinks At UBS University †MyAssignmenthelp.com

Question: Discuss about the Market For Soft Drinks At UBS University. Answer: Introduction The scope of this assignment relates to USB University, which is a large university. The purpose of this assignment is to create the understanding of the soft drink market in the University amongst students (Jensen, 2013). From the whole industry, one particular product 375ml cane has been selected as the sample product for the purpose of this study. The primary or personal data has been collected by the way of the questionnaire. These questionnaire is to be filled by the students for which a particular class of the student is selected. This class has being selected because it is not possible for analysing reviews from whole universitys students. After the selection of the technique and preparing a questionnaire, analysis research has been divided into two segments, which are international and local students (Pierce, 2013). Data analysis According to Pierce Shoup (2013), data analysis concerns itself with facts and the figures of the present situation in any organization. Data analysis techniques are of two types primary and the secondary. For the purpose of this study primary data analysis techniques has been used in order to create the understanding of sofdrink among the students. Primary data are more reliable because, it has been collected by the personal observation, not by the secondary or unreliable sources. Primary source in this study is a questionnaire and these questionnaires are prepared by the group of 5 people or students. Data collected is analysed using basic analysis, behaviour of local student alongside international students and lastly in cases of advanced scenarios as given below; The Proportion of the students- In this study questionnaire has been filled up by the student of the last semester. Where the ratio between local and international student is 5:2. This ration indicates the 50 students are local and remaining 20 are international. The data have been analyzed on 70 random students and on the basis their behavior towards the soft drink consumption. The Relationship between the price and average quantity consumed According to Feldstein (2012), prices are eventually the amount paid for buying any commodity (Feldstein, 2012). Prices affect the behavior of both the consumers and sellers. Average quantity consumed is basically the average cans consumed by the individual or average amounts consumed by the students. This has already been defined as the average consumption per student. According to De Jonghe et.al. (2012), demand is defined as the quantity demanded for any commodity, at a particular point of time and at a particular price (De Jonghe, et. al. 2012). Demand is affected by the prices as the price increases the demand tends to down and vice a versa. Demand fluctuates due to many reasons, as for example substitution effects and normal goods and so on and so forth. Hence, it has been clear that the demand increase with the fall in prices thus, implying a negative relationship between the both. As a result of the change in prices, demand of an individual change and impacts the average quantity consumed. So the prices and the average quantity consumed are interrelated with each other. As the price increases consumer purchases less of it and vice a versa. As for example, prices for Pepsi increase and demand for Pepsi declines and for Cokeincreases. Most popular and the least popular drink According to Sanchez et.al. (2013), students prefer the cans of Pepsi instead of Cokeand other brands (Sanchez, et. al. 2013). Pepsi is quite strong in taste which is preferred by the youth or students. Pepsi is more popular among the international students because Pepsi is a more popular international brand. Limca is the least popular drink among the students between both the classes of the students. Every student has different perception regarding their choice, taste and preferences and so on. It has been concluded from the questionnaire that Cokeand Pepsi both are the priorities of the international and the local students. Loyalty towards any brand among the students According to Snipes Benotsch (2013), Loyalty towards a particular brand is there amongst students, but this perception differs from student to student (Snipes, 2013). International clients tend to have more loyalty toward their brand instead of locals. But this data also have certain discrepancies. Some students get attracted towards the discounted substitution effect when they get a huge discount on any certain product. Some clients develops loyalty till and until, discount is not so huge, so every kind of students is available in the university. For example, if the prices of Pepsi increase and prices of Cokedecrease, then the customers will buy more of the Cokeand shift their brand. Demand difference between local and international students According to Basu et.al. (2013), local and international students have different tastes and preferences (Basu, et. al. 2013).. International students are habituated with particular taste or brand and local ones are of them. Local ones are getting their taste in their country hence, they are more demanding for the products of their country instead of international. International clients have their brand loyalty so usually they demand less of local products. Most and least popular drinks among local students, how does this compare with the preferences of the international student According to Amangala (2013), local students are used to their Cokecans, which are in individual packs; these cans are popular among them because these are quite affordable for the students (Amangala, 2013). Local students are not used to consume expensive and international beverages. On the contrary, international students are quite conscious regarding what they drink and the tastes of their country, so they prefer the international brands and tastes. They are also worried regarding the diet and more conscious about the calories and various other factors. Hence, they have quite different perception however, there are some exceptions also in this study. International students are not attracted by the prices, they just want to consume their product, and they are quite loyal towards their brands. Are local students more loyal to their brand than international students? No, local students are not that much loyal towards the brands because they are used to all brands available in their country. Hence, they are attracted with the huge discounts with some exceptions. International students are more loyal usually because they are hardly getting their tastes in all local drinks. So they prefer only their drinks and they hardly get attracted towards other brands. According to questionnaire every type of students is there with different characteristics. Students selects Pepsi as their common brand because Pepsi is a trustable and more preferred brand. Pepsi is one of the oldest and the trustable brand with the good market image. The market image and affordable prices are two most attractive factors for students to stick with Pepsi, as their first choice. Summary From this study it can be concluded that, every student has their own taste and preferences. Some students are have their brand loyalty, but some do not and some have loyalty to a limited extent. International and local students have different perception towards their preferences and brand loyalty for a product. Demand for products also differs with the change in prices. Average demand and prices of the products are interrelated which changes with the change in prices and discounts. International and local students have different tastes and different popular drinks among them. References Amangala, T. (2013). The Effect of Demographic Characteristics on Organisational Commitment: a Study of Salespersons in the Soft Drink Industry in Nigeria. Basu, S., McKee, M., Galea, G., Stuckler, D. (2013). Relationship of soft drink consumption to global overweight, obesity, and diabetes: a cross-national analysis of 75 countries.American journal of public health,103(11), 2071-2077. De Jonghe, C., Hobbs, B. F., Belmans, R. (2012). Optimal generation mix with short-term demand response and wind penetration.IEEE Transactions on Power Systems,27(2), 830-839. Feldstein, P. J. (2012).Health care economics. Cengage Learning. Jensen, J. D., Smed, S. (2013). The Danish tax on saturated fatshort run effects on consumption, substitution patterns and consumer prices of fats.Food Policy,42, 18-31. Pierce, G., Shoup, D. (2013). Getting the prices right: an evaluation of pricing parking by demand in San Francisco.Journal of the American Planning Association,79(1), 67-81. Sanchez, S. E., Martinez, C., Oriol, R. A., Yanez, D., Castaeda, B., Sanchez, E., ... Williams, M. A. (2013). Sleep quality, sleep patterns and consumption of energy drinks and other caffeinated beverages among Peruvian college students.Health,5(8B), 26. Snipes, D. J., Benotsch, E. G. (2013). High-risk cocktails and high-risk sex: examining the relation between alcohol mixed with energy drink consumption, sexual behavior, and drug use in college students.Addictive behaviors,38(1), 1418-1423.

Transtheoretical Model of Change Essay Example For Students

Transtheoretical Model of Change Essay Addictive disorders can have a substantial detrimental impact on individual adults, as well as children and families. One need only attend a juvenile court, a family court, as well as criminal courts and, at times, civil proceedings to hear the details of how alcohol, cocaine, marijuana, methamphetamine, some other substance, or any combination of the above resulted negatively on the existence of humankind. Over the past decade, the addiction treatment field has made substantial progress in identifying new techniques to deal with this problem. This paper will discuss the Transtheoretical Model of Change (TTM), which has had a substantial impact on addiction therapy. The TTM has proven successful with their wide variety of simple and complex health behaviors, including smoking cessation, weight control, exercise acquisition, and narcotics addiction. The TTM has found that individuals move through a series of five stages (pre-contemplation, contemplation, preparation, action, and maintenance) in the adoption of healthy behaviors or cessation of unhealthy ones. We will write a custom essay on Transtheoretical Model of Change specifically for you for only $16.38 $13.9/page Order now The TTM uses the stages of change to integrate cognitive and behavioral processes and principles of change, including 10 processes of change, pros and cons (i. e. , the benefits and costs of changing), and self-efficacy (i. e. , confidence in ones ability to change), all of which have demonstrated reliability and consistency in describing and predicting movement through the stages. These stages apply regardless of whether the individual is attempting to adopt a healthy, adaptive behavior or stop an unhealthy, maladaptive behavior ( Prochaska 39-46) . A brief description of each stage follows. Pre-contemplation is the stage in which an individual has no intent to change behavior in the near future, usually measured as the next six months. Precontemplators are often characterized as resistant or unmotivated intend to avoid information, discussion, or thought regard the targeted health behavior (Prochaska, Velicer 38-48). Contemplation is the stage in which individuals openly state their intent to change with the next six months. However, this stated intent does ot mean the individual is going to engage in any action. The person in this stage is more aware of the benefits of changing, but remains keenly aware of the costs. Contemplators are often seen as ambivalent to change or as procrastinators (Prochaska, Velicer 38-48). Preparation is the stage in which individuals intend to take steps to change, usually with the next month. Preparation is viewed as a transition rather than a stable change, with individuals intending progress to Action in the next 30 days (Prochaska, Velicer 38-48). Action is the stage in which an individual has made overt, perceptible lifestyle modifications for fewer than six months (Prochaska, Velicer 38-48). . Maintenance is the stage in which the individual is working to prevent relapse and consolidate gains secured during Action. Maintainers are distinguishable from those in the Action stage and they report the highest levels of self-efficacy and are less frequently in the relapse (Prochaska, Velicer 38-48). It should be noted that these phases do not follow a simple linear progression. Relapse is a common and expected occurrence in addiction recovery. Therefore, the stages are seen as a set of dynamically interacting components for which the individual will likely cycle a number of times before achieving sustained behavior change (Prochaska, Velicer 38-48). Works Cited Prochaska, J. O. 13. Stages of Change and Decisional Balance for 12 Problem Behaviors. 39-46. Print. New York: Farrar 1994 Prochaska, J. O. , and W. F. Velicer. 12. The Transtheoretical Model of Health Behavior Change. 38-48. Print. New York: Cassell 1997